How COVID-19 Is Impacting Enterprise Marketing Budgets


Entrepreneurs at enterprise corporations say they plan to shift funds away from in-person conferences and spend extra on digital occasions due to the COVID-19 pandemic, according to latest analysis from NewsCred and Sirkin Analysis.
The report was based mostly on information from a survey performed in April 2020 amongst 100 entrepreneurs who work for enterprise-level corporations (80% of them with $1 billion or extra in annual income).
The highest areas entrepreneurs anticipate to lower funding in due to the COVID-19 pandemic are in-person occasions/conferences (88% say so), unsolicited mail/outreach (34%), digital promoting (27%), and premium content material (19%).



Areas of Elevated Funding

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